Asian Pacific American Business Resource Guide (2003)       Details    Table of Contents     Advertising Rates     Payment/Ordering    Fact Sheet  FACT  SHEET I.             Rationale for the Guide: The production of the Guide is dictated by the need to simplify the diversity that characterizes the Asian American and Pacific Island community in the United which constitutes 4% of the total US population of 284.8 million (vis-à-vis Whites at 70%, Hispanics 13%, and Blacks 12.6%), according to the Census Bureau data of July, 2001. They came mostly from East Asia, North Asia, Southeast Asia, and South Asia.             It is strengthened by the White House Initiative on AAPI, and confirmed by Executive Order 13216, signed by  President Bush, who committed his administration to increasing opportunities and improving the quality of life of Asian  Americans & Pacific Islanders in the areas where they are underserved, e.g., small business & entrepreneurial development, federal procurement process, information accessibility, health care, and education opportunities for new immigrants. II.            Description: It is 81/2”x 11” covering 300+ pages with a projected number of copies to be published at 60,000 in 2003. It will be published twice this year—one in early March at 20,000, and another one in mid-April at 40,000. III.             Market:  A) Domestic Market – The Guide will be made available to the following: Federal, state & municipal governments (including the US Congress), large & small businesses, colleges & universities, public libraries, trade associations, e.g., Chambers of Commerce, NFIB, etc. B) Overseas Market – The Guide will also be made available to the counterparts of the domestic market abroad. It will also include American Chambers of Asia & Pacific Rim, commercial attaché’s of US embassies in Asia & Pacific Rim, and Chambers of Commerce of Asia & Pacific Rim.  IV.              Different Levels of Sponsorship: a.       Platinum (outside back cover; reserved for only 1 company or agency) - $50,000; b.       Gold (inside front cover, and inside back cover; reserved for only 2 companies or agencies) - $30,000 each; c.       Jade (color; full-page only, etc.*) - $15,000 d.       Ruby (color; full-page only, etc.*) - $10,000 e.       Silver (color; full-page only, etc.*) - $5,000; f.        Bronze (black & white, full-page) - $2,500 g.       Benefactor (black & white; half-page) - $1,500; h.       Patron (black & white; quarter-page) - $1,000.   *Note: Contact AABR for details of benefits to sponsors at aabr89@aol.com or call 301-601-9038.